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Content Provider : ERIC Subject : web sites Publication : journal of marketing for higher education

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Academic Journal

Attracting International Student Applications to a University Website: The Role of Story-Based Content and Gender in Improving Stickiness

Authors : Cassar, Mario; Caruana, Albert (ORCID 0000-0002-5815-8172)

Subjects: Marketing; College Students; College Applicants

Source: Journal of Marketing for Higher Education. 2023 33(1):79-96.18

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Academic Journal

Engaging Fans and the Community in Social Media: Interaction with Institutions of Higher Education on Facebook

Authors : Brech, Felicitas M.; Messer, Uwe; Vander Schee, Brian A.

Subjects: Social Media; Higher Education; Interaction

Source: Journal of Marketing for Higher Education. 2017 27(1):112-130.19

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Academic Journal

'Just Like Studying Abroad': An Analysis of the Online Promotional Videos of Thai University International Programmes

Authors : Kraus, Harald (ORCID 0000-0002-5905-5685); Burford, James (ORCID 0000-0002-0707-7401)

Subjects: Student Recruitment; Marketing; Video TechnologyThailand

Source: Journal of Marketing for Higher Education. 2020 30(2):203-220.18

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Academic Journal

How Do Australian Universities Market STEM Courses in YouTube Videos?

Authors : Mwenda, Amanda Bridget; Sullivan, Miriam (ORCID 0000-0002-9870-2734); Grand, Ann (ORCID 0000-0003-4384-5997)

Subjects: Universities; Marketing; Video TechnologyAustralia

Source: Journal of Marketing for Higher Education. 2019 29(2):191-208.18

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Academic Journal

Media Relations and Universities: An Assessment of Digital Newsrooms

Authors : Lee, Nicole M.; Merle, Patrick F.

Subjects: Mass Media; Public Relations; Universities

Source: Journal of Marketing for Higher Education. 2018 28(2):232-246.15

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Academic Journal

Advertising Online by Educational Institutions and Students' Reaction: A Study of Malaysian Universities

Authors : Jan, Muhammad Tahir (ORCID 0000-0001-5680-8496); Ammari, Djihane

Subjects: Foreign Countries; Advertising; InternetMalaysia

Source: Journal of Marketing for Higher Education. 2016 26(2):168-180.13

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Academic Journal

Social Media's Use in Postgraduate Students' Decision-Making Journey: An Exploratory Study

Authors : Galan, Mianda; Lawley, Meredith; Clements, Michael

Subjects: Foreign Countries; Social Networks; Mass Media UseAustralia; Denmark; France

Source: Journal of Marketing for Higher Education. 2015 25(2):287-312.26

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Academic Journal

Characterizing Twitter Communication--A Case Study of International Engineering Academic Units

Authors : Palmer, Stuart

Subjects: Foreign Countries; Computer Mediated Communication; Social NetworksAustralia; France; New Zealand

Source: Journal of Marketing for Higher Education. 2014 24(2):257-273.17

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